Anastasia Moira has extensive experience in communication, marketing, and administration. Her career reflects her "restless" spirit—intensely creative and passionate about evolution—while also highlighting her strong organization, consistency, and commitment to success.
From her early days in media to her subsequent role in Medical Aesthetics, she has consistently adapted, evolved, and taken on leadership positions, defining strategies and inspiring teams along the way.
Health, beauty, and wellness are the common themes throughout her career. She began as a member of the journalism team at the first Greek health magazine, VITA, and later created and directed SHAPE, the first successful wellness magazine, along with its associated website. As an author and curator, she has written six books on health, nutrition, and daily care.
During this time, she also engaged in radio and television. She held a significant position in producing NET’s main news bulletin and advocated for the establishment of AsoTV, Greece's first subscription platform for online streaming video producers.With a deep understanding of medical content and strong communication skills, she advanced into medical marketing through the digital agency Humble, specializing in the promotion of clinics focused on aesthetic and plastic surgery. Her impactful collaboration with The Antiagers plastic surgery clinic as Head of Marketing allowed her to enhance the clinic's identity, establish integrated communication and digital presence standards, and play a crucial role in launching two new clinics.
Some of her key initiatives include redesigning corporate websites, producing rich audiovisual content, training staff, developing a private label cosmetics line, and implementing the “patient journey” as a central focus of the clinics' operations.
Her subsequent role as Clinic Manager at Face of Athens provided her with the opportunity to build a new practice from the ground up, including crafting the business plan, branding, launching, creating standard operating procedures, and executing integrated marketing strategies. This project sparked her desire for continued development and led to her collaboration with UpMyBusiness.
Today, she enjoys working with a dynamic team, fully utilizing her organizational and creative skills. She is known for her empathy, professionalism, and effectiveness. As she puts it, this collaboration makes each day unique—just the way she prefers it.
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