Medical Devices & Pharma Companies

Strategies for Turning Your Product into a Success

UpMyBusiness is a consulting firm focused on the commercial growth of businesses within the Medical Aesthetics industry. With extensive experience in leadership positions at some of the largest companies in this sector, we are highly qualified to assist you in reaching your commercial and strategic goals.

Our comprehensive understanding of the market enables us to create and implement effective strategies that yield immediate outcomes. We offer training for your sales personnel and work alongside them to craft a thorough business plan. This involves market analysis, understanding customer demographics, identifying Key Opinion Leaders, and developing effective engagement strategies.

Our main objective is to enhance the relationship with your customers, transitioning from being a mere supplier to becoming a key partner in their success.

SOLUTIONS TAILORED TO YOUR NEEDS

We Recognize
Your Challenges

Identify Your Pitfalls
Identify Your Pitfalls

DO ANY OF THE ABOVE
APPLY TO YOU?

If your answer is “yes”, then it’s likely time to consider developing a successful and profitable business in the unique and captivating field of Aesthetic Medicine. In this endeavor, the UpMyBusiness team is here to provide you with the right tools and guidance you need.

Performance, growth, market influence

The Medical Aesthetics industry is marked by fierce competition, a need for diversification, pressure for commercial success, and the constantly changing demands of healthcare professionals. UpMyBusiness will assist you in transforming these challenges into strategic opportunities.

Successful Launch for New Products

Together, we will create a comprehensive and results-oriented launch plan that will include a laser-focused targeting strategy, educational content, impactful messaging, communication clarity, and field support.

Empowering and Mentoring Your Sales Team

A skilled sales team must be strategically formed and properly trained to effectively promote the entire product range. UpMyBusiness provides training in modern sales techniques, strategic field planning, and monitoring and reporting tools that will enhance your team's performance..

Building Leadership for KAMs & MSLs

For highly specialized products, we collaborate with your top performers to build a strong, ongoing relationship with opinion leaders. We guide them towards more strategic and efficient thinking, creating real value for healthcare professionals.

Strengthening Corporate Identity

We enhance your company's image by implementing dynamic positioning strategies and organizing impactful scientific events and educational initiatives that truly resonate.

360-Degree Approach to Commercial Strategy

We are dedicated to driving results through enhanced efficiency and sustainable growth. Our comprehensive approach encompasses everything from crafting impactful promotional strategies to assessing sales performance and refining the customer experience, ensuring that your brand not only thrives but leads in the marketplace.

Tailor Made Approach
THE 4 STAGES OF OUR COOPERATION

Since its establishment in 2017, UpMyBusiness has supported numerous companies in the field of Medical Aesthetics in achieving success. Every company is unique, with its own ethics, culture, and scope. Therefore, we take the time to understand your specific needs. We create a personalized plan for you and provide the tools, guidance, and ongoing support necessary for your growth. Your success is our primary goal.
Professional Guidance
Strategic Plan Development: Collaborate with management to define the organization's mission and vision. Establish SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals and set strategic priorities.

Enhancing Internal Communication and Cooperation: Implement actions to improve communication and collaboration between departments. The goal is to ensure that all team members are aligned and have a shared understanding of the strategy and priorities.
Data-Driven Decision Making: Establish tools and procedures for effective data analysis and business intelligence to support informed decision-making.
Product Commercial Lifecycle Management
Market and Competition Analysis: Conduct thorough research to identify opportunities and differentiators, along with effective targeting and customer engagement tactics.
Crafting the Marketing Strategy: Define goals, key messages, unique selling propositions (USPs), and the most impactful - and worth investing in - communication channels.
Guidance in Campaign Planning and Content Creation: Provide consulting services for the creation and design of content and marketing campaigns to achieve specific goals, such as increasing brand awareness or promoting a product to healthcare professionals or directly to patients.
Sales Force Excellence
Sales Team Evaluation and Reorganization: Assessing competencies, setting goals, and identifying training needs.
Selling and Management Skills Training: Offering specialized training modules focused on effective communication, objection management, and closing sales together with managing skills.
Strategic KPI Tracking and Digital Sales Tools: Identifying key performance indicators, establishing systematic evaluation methods, implementing CRM systems, creating analytics dashboards, and providing digital field support (e.g., tablets with hardware).
New Products Launch Strategy
Product Promotion and Development Strategy: Create a clear product description, define target audiences, establish positioning, and conduct competitive analysis.
Initial Promotion and Trial Launch: Identify the target clientele and execute promotional activities through B2B and B2C channels. Engage with Key Opinion Leaders (KOLs), utilize email marketing, update the website, and implement social media strategies.
Official Promotion Launch: Activate the Sales Force’s engagement and organize events featuring KOLs.
60' Free Consultation
60' Free Consultation
UPMYBUSINESS

60' FREE MEDICAL
BUSINESS COACHING

Book an appointment now
Book an appointment now

Let's discuss your specific goals and how to achieve them. Do you require faster growth, more effective marketing, or a collaborative team focused on promoting treatments? We are here to listen to you and help you walk the footpath to success!

DEVELOPMENT

PATIENT EXPERIENCE

STRATEGY

EDUCATION

MARKETING

PROFITABILITY

DEVELOPMENT

PATIENT EXPERIENCE

STRATEGY

EDUCATION

MARKETING

DEVELOPMENT

PROFITABILITY

COACHING

BUSINESS PLAN

GROUP TRAINING

PATIENT ATTRACTION

ROLES & PROCESSES

COACHING

BUSINESS PLAN

GROUP TRAINING

PATIENT ATTRACTION

ROLES & PROCESSES

FREE E-BOOK

The 6 Business Growth Pillars for every Medical Aesthetics Practice

Running a medical aesthetics business requires more than just high-quality treatments; professionals must also adopt a business mindset to thrive in this competitive field. Medical Professionals often juggle both roles, which can complicate the development of effective growth strategies. Each clinic has unique strengths and challenges, making it essential to assess their situation accurately to set reasonable goals.

However, identifying the best starting point for improvement can be overwhelming, with various factors to consider, from business planning to staff effectiveness and customer retention. Many clinic managers find themselves unsure of where to begin, often defaulting to familiar strategies that may not provide the depth or precision needed for success.

To navigate these challenges effectively, there are six key pillars that require focused execution for growth in the medical aesthetics industry.

Read it now!
Read it now!