Sofia is a passionate professional with several years of experience in both patient-facing and operational roles within dermatology and medical aesthetics clinics. Her background combines hands-on understanding of aesthetic treatments and daily patient interaction with practical experience in internal marketing and communication.
Working closely with dermatologists and aesthetic practitioners, she has developed a deep understanding of patients’ needs, concerns, expectations, and decision-making processes at every stage of the patient journey — before, during, and after treatment. This enables her to translate clinical services into clear, approachable messages that build trust, enhance the patient experience, and support higher treatment acceptance.
Throughout her career in medical aesthetics clinics, Sofia has been actively involved in educating patients about available treatments and protocols, supporting the consultation process through clear and empathetic communication, and ensuring consistency across all touchpoints — from online communication and reception to the treatment room.
In parallel, she has contributed to the design and implementation of overall marketing strategies, as well as to the creation and promotion of educational content related to treatments and services. Her work has supported the strengthening of clinics’ professional image and included collaboration on social media content, patient information materials, and other communication initiatives aligned with each clinic’s positioning and medical ethics.
As a member of the UpMyBusiness team, Sofia now brings this combined clinical and marketing perspective to medical aesthetics clinics seeking structured, patient-centric growth. She supports practices in communicating their services in ways patients truly understand and trust, aligning internal patient communication with external marketing, and improving patient journey touchpoints from first contact through post-treatment follow-up. At the same time, she helps teams apply consistent, high-quality communication in daily practice.
Her goal is to bridge the gap between medical expertise and effective communication, enabling clinics to grow sustainably while maintaining credibility, ethical standards, and an excellent patient experience.
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