Theodoros is an art communication and integrated marketing consultant with extensive experience in marketing and advertising since 1990. He has served as a Team Leader and Director at various advertising agencies, magazines, and publications for leading companies, including McCann Worldgroup, J. Walter Thompson, Grey Athens, Dart Communications, Compupress, and Music Publications SA.
Throughout his corporate career, he has designed and implemented strategic market positioning and direct marketing campaigns for prominent brands such as Hellenic Petroleum, RJ Reynolds Tobacco BV, Hellenic Bravery, PepsiCo S.A., Johnson & Johnson, Gillette, Papaellinas/Notos Com, BDF, Energizer, Aldemar Hotels, Trident, Sony, and Gatorade, as well as for public stores.
Following his passion for technology and digital strategies, Thodoris has focused his expertise on e-commerce and the digital sector since 2009 leading an integrated events company, Helicon Art, for more than 15 years.
Being a Google Ads expert for more than 10 years in the medical aesthetics field he plays a crucial role in helping clinics, practitioners, and beauty professionals effectively reach their target audience through online advertising. His primary focus is on creating, managing, and optimizing pay-per-click (PPC) campaigns across Google’s advertising platform.
He is knowledgeable about the unique aspects of the medical aesthetics industry, including trends, patient demographics, and competitive landscapes. His team and he develop comprehensive advertising strategies tailored to promote services such as Botox injections, laser treatments, skin rejuvenation, and cosmetic surgery.
Using tools like keyword research, market analysis, and audience segmentation, they identify relevant search terms and target audiences likely to seek aesthetic treatments. They monitor campaign performance through analytics, making data-driven adjustments to maximize conversions and improve click-through rates.
Additionally, they ensure that ads comply with healthcare advertising regulations and best practices, maintaining ethical standards while successfully serving many Google accounts.
He holds memberships in several professional organizations, including: • Media and Marketing Professionals Worldwide • E-Commerce Association • UpWork Advisors • Institute of Direct and Digital Marketing (IDM) • International Music Festival Conference (IMFCON)
Theodoros has partnerships with Amazon, Google, and Facebook and is an award-winning digital art creator for MoMA New York. He is also the co-founder of the Greek food e-commerce platform Zest and the founder of the digital art company Helicon and ShopAlert Fashion. He is a graduate in Art, Marketing, and Business Studies.
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